Built for independent merchants

Your small business,
finally online
the way you imagined.

Torvali gives independent merchants — boutiques, artisans, makers — a beautiful, fully-featured online store without the enterprise price tag. Launch in minutes. Sell from day one.

No credit card required Free to start Live in minutes

New order

Handmade Necklace — $54.99

This month

$4,280

↑ 38%

yourboutique.com MyBoutique Shop About Contact New Arrivals Handcrafted with love, shipped with care. Shop Now Featured Products Artisan Tote $38.00 Add to Cart Luna Pendant $54.99 Add to Cart Cedar Candle $26.00 Add to Cart

Trusted by independent merchants across every industry

👗 Fashion Boutiques 💍 Jewelry Makers 🕯️ Candle Studios 🌿 Skincare Brands 🎨 Art Galleries 🍞 Bakeries 📚 Bookshops 🧶 Craft Sellers 🌸 Florists 🍵 Tea & Coffee Shops

Big platforms charge big prices.
You shouldn't have to.

Too expensive

Shopify starts at $29/month before transaction fees. We believe your margins belong to you, not a platform that barely knows your name.

Too complicated

Built for enterprise teams of 50. You're a team of one — or two, or five. Your tools should match your reality, not some Fortune 500 company's.

Not really yours

Cookie-cutter themes and their branding everywhere. With Torvali, your store looks like you — not like every other store on the block.

Everything you need to run a real store.
Nothing you don't.

No plugins, no add-ons, no hidden fees. Every feature ships in the box.

Your storefront URL

Get yourboutique.com or yoursite.com/yourstore. Share it anywhere — social media, business cards, wherever your customers are.

Rich product listings

Multiple images, specs, variants, brand, categories, bullet points. Amazon-level product detail — without the complexity.

Beautiful themes

6 built-in themes (Modern, Bold, Warm, Minimal, Vivid, Dark), 20 Google Fonts, full CSS control. Look exactly like you envisioned.

Stripe payments

Accept cards, Apple Pay, and Google Pay. Connect your Stripe account in minutes. Money goes straight to you.

Order management

Track every order from placed to delivered. Add tracking numbers, update statuses, and keep customers in the loop.

Custom domain

Bring your own domain. yourshop.com → fully hosted, SSL included, zero technical setup required on your end.

Inventory & low-stock alerts

Real-time stock tracking with automatic low-stock notifications so you never oversell or disappoint a customer.

Content pages

Add About, FAQ, Blog, or any custom page with a full rich-text editor. Show them in your nav and footer automatically.

Custom code (CSS & JS)

Upload or link custom CSS and JavaScript. Multiple files supported. Full control for developers who want to go further.

Make it yours
in minutes.

Choose from 6 professionally designed themes. Pick from 20 Google Fonts. Fine-tune with your brand color. Or go full custom with your own CSS — your store, your rules.

  • 6 built-in theme flavors
  • 20 curated Google Fonts
  • Custom accent color
  • Upload your own theme CSS
Modern Shop · About Modern Bold Shop · About Bold Warm Shop · About Warm 6 themes · 20 fonts · fully customizable

Up and running in 3 steps.

No developers. No setup fee. No waiting.

1
Store name... Email address... Business type... Create my store

Create your account

Choose your store name, enter your business details. Your branded storefront is live instantly — no waiting, no approval process.

2
Add Product

Add your products

Upload photos, set prices, add descriptions, organize by category. As simple or detailed as you want — it scales with your needs.

3
MyStore Checkout

Share and start selling

Share your store link. Customers browse, add to cart, checkout with Stripe. Orders land in your dashboard — you just ship.

Grow at your own pace.

Start simple. Unlock more as you need it.

Custom domain

Connect yourshop.com. Full SSL. No technical setup. Point your domain and we handle the rest — certificates, hosting, routing, everything.

https:// yourboutique.com SSL Active

Multi-column footer

Organize links into up to 3 footer columns with custom labels. Keep your store looking polished and professional.

Customer accounts

Customers create accounts, track orders, leave verified reviews. Build trust and loyalty from day one.

Analytics dashboard

Revenue $4,280 ↑ 38% Orders 127 ↑ 12% Products 48 active Inventory $12.4k value

Shipping zones

Define rates for domestic and international. Per-order or weight-based pricing. Set it up once, ship everywhere.

Invoice templates

Send professional PDF invoices to customers automatically. Your branding, your details, zero manual work.

Real merchants. Real results.

"I was paying $79/month for Shopify plus transaction fees. Torvali has every feature I actually use, and my store looks more personal. Setup took 20 minutes."
SM

Sarah M.

Founder, Bloom & Thread

"I needed something I could actually understand. The dashboard is clean, orders are easy to manage, and my customers love how professional the store looks."
JK

James K.

Founder, Oakwood Crafts

"The custom CSS upload is a game changer. I could match my brand perfectly without hiring a developer. And the font picker alone is worth it."
PN

Priya N.

Founder, Noor Beauty

Transparent pricing. No surprises.

Start free and upgrade when you're ready to grow.

Starter

Launch your store and start selling.

Free
  • Storefront URL
  • Up to 50 products
  • Order management
  • Basic themes
  • Email support
Start free
Most popular

Growth

For merchants ready to scale.

$19 /mo
  • Everything in Starter
  • Custom domain
  • Unlimited products
  • All 6 themes + Font picker
  • Analytics dashboard
  • Customer accounts + reviews
  • Priority support
Get started

Pro

Full control for serious sellers.

$49 /mo
  • Everything in Growth
  • Custom CSS & JS uploads
  • Multiple code files
  • Invoice templates
  • Advanced shipping zones
  • Dedicated support
Get started

All plans include Stripe payments — you keep your earnings minus Stripe's standard rate.

Ready to build the store
you've always envisioned?

Join thousands of small businesses selling online with Torvali. No contracts. Cancel anytime.

Create your free store

Free forever on Starter. No credit card required.